Augmented Reality (AR) is a technology that superimposes computer-generated images on a user’s view of the real world, thus providing a composite view.

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We develop location-based, marker-based and superimposition-based augmented reality apps for mobile phones, tablets and wearable tech like virtual glasses.
Our team has experience leveraging iOS and Android device.

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We Develop your AR Application

A Simple Explanation of Augmented Reality (AR)

The origin of the word augmented is augment, which means to add or enhance something. In the case of Augmented Reality (also called AR), graphics, sounds, and touch feedback are added into our natural world to create an enhanced user experience.

Augmented Reality vs Virtual Reality

Augmented Reality Explained

Unlike virtual reality, which requires you to inhabit an entirely virtual environment, augmented reality uses your existing natural environment and simply overlays virtual information on top of it. As both virtual and real worlds harmoniously coexist, users of AR experience a new and improved natural world where virtual information is used as a tool to provide assistance in everyday activities.

Applications of augmented reality can be as simple as a text-notification or as complicated as an instruction on how to perform a life-threatening surgical procedure. They can highlight certain features, enhance understandings, and provide accessible and timely data. Cell phones apps and business applications by companies using augmented realityare a few of the many applications driving AR application development. The key point is that the information provided is highly topical and relevant to what you want you are doing.

Types of Augmented Reality

Augmented Reality (AR) Categories

Several categories of augmented reality technology exist, each with varying differences in their objectives and applicational use cases. Below, we explore the various types of technologies that make up AR:

Marker Based Augmented Reality

Marker Based Augmented Reality

Marker-based AR (also called Image Recognition) uses a camera and some type of visual marker, such as a QR/2D code, to produce a result only when the marker is sensed by a reader. Marker based applications use a camera on the device to distinguish a marker from any other real world object. Distinct, but simple patterns (such as a QR code) are used as the markers, because they can be easily recognized and do not require a lot of processing power to read. The position and orientation is also calculated, in which some type of content and/or information is then overlaied the marker.





Markerless Augmented Reality

Markerless Augmented Reality

As one of the most widely implemented applications of AR, markerless (also called location-based, position-based, or GPS) AR, uses a GPS, digital compass, velocity meter, or accelerometer which is embedded in the device to provide data based on your location. A strong force behind markerless AR technology is the wide availability of smartphones and location detection features they provide. It is most commonly used for mapping directions, finding nearby businesses, and other location-centric mobile applications.



Projection Based AR

Projection Based Augmented Reality

Projection based augmented reality works by projecting artificial light onto real world surfaces. Projection based AR applications allow for human interaction by sending light onto a real world surface and then sensing the human interaction (i.e. touch) of that projected light. Detecting the user’s interaction is done by differentiating between an expected (or known) projection and the altered projection (caused by the user’s interaction). Another interesting application of projection based AR utilizes laser plasma technology to project a three-dimensional (3D) interactive holograminto mid-air.




Superimposition Based Augmented Reality

Superimposition Based Augmented Reality

Superimposition based AR either partially or fully replaces the original view of an object with a newly augmented view of that same object. In superimposition based AR, object recognition plays a vital role because the application cannot replace the original view with an augmented one if it cannot determine what the object is. A strong consumer-facing example of superimposition based AR could be found in the Ikea augmented reality furniture catalogue. By downloading an app and scanning selected pages in their printed or digital catalogue, users can place virtual ikea furniture in their own home with the help of AR






Remote AR assistance

Remote assistance provides live expert guidance and work instructions at any given moment, on any device. Start with work instructions and scale to a remote expert consultation in the same session—both in an AR rich environment.